Social media truly is incredible. With just a few words and the click of a button, you can reach hundreds of thousands of people that you would never have had contact with before.
Through searching the internet and pulling on our own experiences, we’ve come up with three super important ways to grow your Twitter.
1. Hashtags: Use a Few and Make Them Count.
Hashtags are a way to tag a specific group or topic in a way that allows people who are interested in that topic or event to find posts related with it effectively.
For example, if someone is looking for posts relating to the National Novel Writers Month (NaNoWriMo) this November, they aren’t going to search “National Novel Writers Month 2017.” They’re going to go straight to the hashtag: #nanowrimo2017. That way they don’t have to sift through unrelated material in the results. Only posts with that specific tag will show up.
But be careful not to use too many hashtags as using too many will clutter up your post. Use one or two big ones at the end and maybe tag one of the important words in the tweet itself. For example, you might write a tweet that looks like this: “Can’t wait to get my #write on! #nanowrimo2017. ”
2. Cross-Pollination Works: Link Your Twitter to Your Website.
Put links to your website on your Twitter. Mention your website in tweets. Put links to your Twitter account on your website. Your Twitter and website shouldn’t just echo the same information, but they shouldn’t be totally separate, either.
They should be a perfect combination, actively playing off of each other while still offering an amount of unique information. That way, there is a reward for people to follow you on multiple social media outlets, but if someone only follows you on one, they’re still getting all the important information.
3. Competitors? Oh, You Mean Peers!
It’s tempting to see other people in your field as competition. However, instead of competing with them, why not make friends?
Reach out to others in your field on Twitter. Read up on what they’re doing. Tweet at them, tag them, mention them. While keeping you up to date, it will also show that you are a key player in the community who cares more about your clients’ well-being than beating the competition.
You’ll share a client and outreach base, and it may even open opportunities for you to participate in group events, getting your name out there into more places than you would have ever expected.
Twitter is one of the best places on the internet to show the man or woman behind the curtain and really connect with your followers. Its public yet one-on-one style of communication is a great way to build a public presence while interacting with each of your followers individually. There are few other places on the internet where this kind of duality is so public and so personal.