(This video was created by the incredible Jones Media Shop. It has two parts, so make sure to click through to the second part!)
We are kicking off our new round of Print-Stories by talking with our good friend Titonian Wallace Sr. from Nesace Media about the best way to use social media when you’re a business.
There are tons of social media platforms and ways to engage with your audience, so many that it can be hard to choose. Luckily, our super savvy friends at Nesace Media have shared the secret with us, so we are sharing it here with you.
1. PAY ATTENTION TO YOUR IMAGE AND BRANDING.
You don’t have to share the same content across all your platforms, but as Titonian says, it “has to have the same feel.” That means using the same logos, colors, fonts, and lingo.
The easiest way to do this is to make your business true to yourself. That way, all you have to do is be yourself and your branding will shine through.
2. LEARN WHERE YOUR AUDIENCE IS.
There are so many social media platforms out there, but that doesn’t mean the people who are going to love your stuff are going to be on all of them. “Don’t waste time where you don’t have to,” says Titonian. Find out where your people hang out on the internet, and go there.
3. PROVIDE VALUE ONLINE.
“Lots of the time, companies are just thinking ‘sales, sales, sales!'” says Titonian, but ironically, thinking that way isn’t what’s going to get you those sales.
You’ve got to give your audience some insight they can use or art they can appreciate first, without expecting anything in return. Then, when it does come time to think about sales, you won’t have to look far because your audience is already there, wanting to support you.
Social media is great but it can be tricky for business, so we are so thankful we got to glean some of the wisdom from this man, and we hope you learned something valuable as well. If you’d like to find out more about Titonian and Nesace Media, check out their Instagram @nesacemedia.
